This creative partnership with YVMIN brought together jewelry design and editorial storytelling. We worked closely with the brand to create content that showcased their pieces while maintaining an editorial sensibility.
YVMIN's jewelry designs combine contemporary aesthetics with traditional craftsmanship. Our creative production captured this balance, creating visuals that highlighted both the technical excellence and the creative vision behind each piece.
We developed a visual language that felt both luxurious and accessible, showcasing the jewelry in contexts that felt natural and editorial rather than purely commercial.
The final output successfully bridged the gap between commercial content and editorial storytelling, creating work that served both the brand's needs and our creative standards.
Director 034 Studio
DOP Heather Wang
Format 16mm
Year 2024